Herman Moore at a Glance
- Net Worth (2025): $20 Million
- Birthdate: October 20, 1969
- Birthplace: Danville, Virginia
- Nationality: American
- Profession: Entrepreneur, Former NFL Player
Table of Contents
What is Herman Moore’s Net Worth?
Herman Moore has a net worth of $20 million. The former NFL wide receiver successfully transitioned from a record-breaking athletic career into a diversified business portfolio. While his foundational wealth stems from over a decade of professional football earnings, his current financial standing is largely driven by his role as a serial entrepreneur and the CEO of Team 84, a holding company with interests in technology, manufacturing, and marketing.
Moore earned approximately $27.2 million in direct salary during his time in the NFL, a significant sum for the 1990s era. Rather than relying solely on these contract earnings, he reinvested his capital into franchising and business development immediately following his retirement. He capitalized on his Detroit connections to build a formidable presence in the business sector, owning multiple Cinnabon franchises and launching successful ventures in the branding and staffing industries.
His wealth accumulation strategy focuses on equity and operational control. through Team 84, he manages a suite of subsidiaries that serve major corporate clients, ensuring a steady revenue stream well beyond his playing days. This shift from employee to owner has allowed him to sustain and grow his fortune, separating him from athletes who rely primarily on endorsements or broadcasting fees.
Team 84 & Business Empire
Herman Moore transformed his post-NFL career by founding Team 84, a certified Minority Business Enterprise (MBE) that serves as the parent company for his various ventures. Based in Metro Detroit, the company operates across diverse sectors, including print management, promotional products, and staffing solutions. This entity is the primary engine behind his post-football financial success, generating millions in annual revenue through B2B contracts and corporate partnerships.
In addition to B2B services, Moore invested heavily in the franchise model early in his retirement. He successfully owned and operated 17 Cinnabon locations across Michigan and Florida. This volume of franchise ownership provided consistent cash flow and taught him the operational intricacies of managing a large-scale workforce. He also expanded into the beauty and wellness space with Golden Grooming, a skincare brand targeting men of color, further diversifying his income sources.
Technology remains a key pillar of his investment portfolio. Moore is an active investor in the Detroit tech ecosystem, having backed startups such as Clicktivated, a video technology company. His approach involves taking active advisory roles rather than being a passive investor, leveraging his marketing expertise to help these portfolio companies scale. This blend of traditional franchising and modern tech investing secures his financial position in 2025.
Early Life
Herman Joseph Moore was born in Danville, Virginia, where he developed the athletic versatility that would define his future. He attended George Washington High School, excelling as a three-sport athlete in football, basketball, and track and field. His performance on the field and the track earned him attention from major collegiate programs, eventually leading him to the University of Virginia (UVA).
At Virginia, Moore became one of the most dominant athletes in the school’s history. He was a two-sport star, setting an Atlantic Coast Conference (ACC) record for receiving yards in a single season and establishing the school record in the high jump. His collegiate dominance culminated in his selection as a consensus All-American in 1990, setting the stage for his entry into the NFL as a highly touted prospect.
Career
Herman Moore began his professional journey when the Detroit Lions selected him with the 10th overall pick in the 1991 NFL Draft. His arrival in Detroit coincided with a pivotal era for the franchise. After a quiet rookie season, he quickly adapted to the professional game, utilizing his 6-foot-4 frame and leaping ability to become a nightmare for opposing defenders. By 1994, he had established himself as a premier wide receiver, earning the first of four consecutive Pro Bowl selections.
The mid-1990s marked the peak of Moore’s on-field earning power and production. In 1995, he shattered NFL records by recording 123 receptions in a single season, a feat that stood as the league benchmark for several years. During this period, he formed a prolific offensive trio with Hall of Fame running back Barry Sanders and quarterback Scott Mitchell, helping the Lions make regular playoff appearances. His consistent dominance earned him three First-Team All-Pro honors, solidifying his legacy as one of the greatest receivers of his generation.
Moore remained with the Detroit Lions for 11 seasons, holding virtually every significant receiving record for the franchise upon his departure. He concluded his career with a brief stint with the New York Giants in 2002 before retiring. Unlike many of his peers who struggled to find purpose after the game, Moore immediately pivoted to the business world, applying the same discipline from his playing days to his corporate endeavors.
Salary & Career Earnings Chart
Herman Moore’s NFL contracts reflect the escalating value of star wide receivers during the 1990s. His most significant earnings occurred during his prime years with the Detroit Lions.
| Team / Status (Year) | Salary & Bonuses |
| Detroit Lions – Active (1991) | $1,525,000 |
| Detroit Lions – Active (1995) | $4,400,000 |
| Detroit Lions – Active (1999) | $9,150,000 |
| Detroit Lions – Active (2001) | $1,500,000 |
Real Estate
Herman Moore has leveraged real estate primarily through his commercial business interests rather than flipping residential mansions. Through his holding company and franchise operations, he has managed significant commercial leases and property agreements essential for his Cinnabon outlets and office headquarters in Michigan. His investment strategy prioritizes functional real estate that supports his operational businesses, contributing directly to the valuation of his Team 84 portfolio.
